Key Account Management
Chamber Member Price: £135
Non-Member Price: £160
Most sources say it costs between 4 and 10 times more to acquire a new customer than it does to keep an existing one (Ref.: Chartered Institute of Marketing).
This suggests looking after existing customers with a focus on repeat business is fundamental in helping to maximise business prosperity. This half-day course will look at ways in which Account Management (AM) can be used to develop and manage your company's most important asset – its customers.
After attending this course delegates will be able to:
- Appreciate the synergies, and differences between Sales and Account Management activities
- Better develop and manage customer relationships
- Understand the differences between customer needs and wants
- Plan a customer account management schedule
- Determine what constitutes a key account
- Differences between AM and Sales
- Attributes and skills of an AM
- Behavioral styles
- Customer perception
- Customer needs and wants
- What customers want from you
- Non-verbal communication
- Planning your AM schedule
- Repeat business opportunities
- Maximised sales and profit potential
- Improved customer satisfaction
- Identify key accounts
Our Business Development Team are happy to answer any queries you may have regarding the availability of places. For further information on any of our services and courses contact them by telephone on 024 7623 1122, email at courses@cw-chambertraining.co.uk
10% Early bird discount available for courses booked 3 months in advance.